Juan Fernandez

Fernandez

Facade

Facade addresses the collective memory of place. The work concentrates on vernacular architecture and spaces, i.e. schools, housing, industrial, and retail buildings. My interest lies in the oversimplification of perception concerning situations such as our built environment. Photographs of urban and suburban architecture operate with a sense of familiarity, illustrating seemingly banal moments. However, upon further inspection, certain oddities begin to rise to the surface complicating the viewer’s relationship to reality by creating a false impression of the truth.

This is accomplished by using the innate qualities of the photographic process, coupled with varying amounts of digital manipulation. Specifically, each image is “cleansed” of distracting elements. This introduces feelings of uneasiness, rejection, and isolation that exist as odd photographic moments within a landscape of form, structure, and order. I control these elements by only photographing in “neutral” overcast skies, and including small signs of reality, such as a piece of trash, dead leaves, cement cracks, or rust stains. This eliminates the direct relationship to the actual location or time, while still allowing an aspect of reality to remain.

All images are available as 24 x 30" and 32 x 40"  pigment prints made in editions of 10 and 8, respectively, for $900 (small) and $1200 (large).

 

Please call: (312) 266 - 2350 for prices of specific pieces.
Prices are print only unless otherwise indicated.

 
 
 
 

Juan Fernandez
Achievement , 2011
Juan Fernandez
Choice, 2011
Juan Fernandez
Concrete, 2011
Juan Fernandez
Denial, 2015

Juan Fernandez
Efficiency, 2015

Juan Fernandez
Foundation, 2015

Juan Fernandez
Library, 2011
Juan Fernandez
Organization, 2015

Juan Fernandez
Science, 2015

Juan Fernandez
Security , 2011
Juan Fernandez
Storage, 2015

Juan Fernandez
Training, 2011